UCB Public Relations and Cyber Violence Discussion Questions

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There have no relationships between discussion questions, You should answer each question in independent paragraphs.

Discussion Section One: You should answer both discussion questions below.(One page)

The article, “Why Users Share the News: A Theory of Reasoned Action-Based Study on the Antecedents of News-Sharing Behavior,” by Karnowski, Leonhard, and Kümpel (2018), has discussed the Theory of Reasoned Action and the interrelation with the social networking sites. The research has studied the motivation of news-sharing and news-sharing behavior. The research has issued five hypotheses in total: Whether the news-sharing motives will have a positive influence on the new-sharing attitude. Furthermore, the main hypothesis extends to three hypotheses that discuss whether the subjective norms and news-sharing attitude will positively influence the news-sharing intention and whether the news-sharing intention will have positive influences on the news-sharing behavior (2018). Besides, the 5th hypothesis would consider the political interest’s influence on the news-sharing behavior. The method to evaluate the hypotheses is the social media survey, an online questionnaire form. The article concludes that H1 has been partly supported, and H2, H3, H4, and H5 have all been supported (2018). Thus, the article summarizes that the rational choice logic explains the early stage of the new media behavior (2018).

The article’s research has concluded that the new media behavior is the rational and logical solution for socializing and seeking information.

1. The research process validates the Theory of Planned Behavior. As we mentioned in the lecture, the design and the validation of the first four hypotheses explain that the beliefs influence the attitudes and then influence the intentions.
2. Motives would influence the intention, which means that the self-efficacy, attitude, norms and the intention will decide the behavior.
3. The 5th hypothesis is related to political interest. Political interests also form the environmental constraints. Therefore, the actual control related to the political interests also would influence the behavior.
4. The article also mentions its study limitations. First, the samples in the study highly prefer to use social media. Second, the study fails to classify the news types. The attitudes could be explained by a more specific group. Moreover, the attitudes should be connected to the detailed contents in the news-sharing behavior. For example, the article mentions that information seeking is the intention of the new media behavior. However, nowadays, we would realize that advertising and the spreading of information, such as product information, have become the main intentions of social media behavior. Thus, the model to diffuse the product information also complies with the Theory of Planned Behavior. The commercial intention decides the social media behavior.

Discussion Questions

1. The intention as discussed in the article and the commercial intention could be easy to understand. Cyber-violence is considered as a behavior. Since cyber-violence would hurt others, the actual control has been applied. But the behavior definitely violates the public or the standard norm. What types of cyber-violence have you witnessed in your real life, and what do you think is the intention to process cyber-violence?
2. The actual control seems to influence the behavior. But from South Korea’s incident in Room N, although all countries have regulations and laws, the bad news has always existed. The intention of the creators of Room N is obvious, and they want the money and the attention. However, the laws seem weak and cannot control their behaviors. How should we adopt more valid and overall control of the behaviors that could be harmful

Discussion Section Two:one page

Watch Sugar Coated.
Then go to the left side of Blackboard and click on Discussions and then this week’s forum. (The link above is a shortcut.)
Create a post and answer the questions below.

1. Were you aware of this case study before the start of the Communication Ethics in Action course? If so, how did you find out about it?
2. Review the codes of conduct from the Public Relations Society of America and American Association for Public Opinion Research. Then identify at least 1 value or principle from each document that has not been observed in this case study (thus you should discuss a minimum of 2 values). Cite as appropriate.

1. How likely is a similar situation to happen in the communication profession again? For what reasons?

1. How likely is a similar situation to happen in your organization in the future? For what

reasons?

1. How likely are you to encounter a similar situation as a communication professional? For what reasons?